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Social Media Marketing

Paperback • 2016 • 1. edition

Social Media Marketing

By Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I. Barker

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About the book

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address ...Show more

Book details

ISBN

9781305502758

Publisher

Cengage Learning, Inc

Published year

2016

Language

Edition

1

Original title

Social Media Marketing

Format

Paperback

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