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English

Global Marketing

Paperback • 2016 • 1. edition

Global Marketing

By Ilan Alon, Eugene D. Jaffe, Christiane Prange, Donata Vianelli

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About the book

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:Coverage of small and medium enterprises, as well as multinational corpor...Show more

Book details

ISBN

9781138807884

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Global Marketing

Format

Paperback

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