Principles of Marketing

Paperback • 2023 • English • 19. edition

Principles of Marketing

By Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

30 Ratings • 4.7 of 5

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About the book

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value ...Show more

Economics, Finance, Business and Management

Sales and marketing management

Book details

ISBN

9781292449364

Publisher

Pearson

Published year

2023

Language

English

Edition

19

Original title

Principles of Marketing

Format

Paperback

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Other versions

Principles of Marketing

Paperback · 2020

Principles of Marketing

Paperback · 2021

Reviews · 0

30 Ratings • 4.7 of 5

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