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© 2026 Bookis AS

English

Strategic Marketing: Creating Competitive Advantage

Paperback • 2012

Strategic Marketing: Creating Competitive Advantage

By Douglas West

0 Ratings • 0.0 of 5

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About the book

The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to...Show more

Book details

ISBN

9780199556601

Published year

2012

Language

Original title

Strategic Marketing: Creating Competitive Advantage

Format

Paperback

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