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Strategic Marketing Management, 9th Edition

Paperback • 2018 • English

Strategic Marketing Management, 9th Edition

By Alexander Chernev

3 Ratings • 5.0 of 5

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About the book

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of org...Show more

Business strategy
Sales and marketing management
Sales and marketing

Book details

ISBN

9781936572502

Published year

2018

Language

English

Original title

Strategic Marketing Management, 9th Edition

Format

Paperback

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Reviews · 0

3 Ratings • 5.0 of 5

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