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Strategic Management Concepts and Cases

Paperback • 2013 • English

Strategic Management Concepts and Cases

By Frank T. Rothaermel

0 Ratings • 0.0 of 5

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About the book

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach st...Show more

Business strategy
Entrepreneurship / Start-ups

Book details

ISBN

9780071317917

Publisher

McGraw-Hill Irwin

Published year

2013

Language

English

Original title

Strategic Management Concepts and Cases

Format

Paperback

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