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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it dir...Show more
Book details
ISBN
9780743260886
Publisher
Free Press
Published year
2004
Language
English
Original title
The Competitive Strategy
Format
Paperback
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