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The Martech Handbook Build a Technology Stack to Attract and Retain Customers

Paperback • 2022 • English • 1. edition

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

By Darrell Alfonso

0 Ratings • 0.0 of 5

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About the book

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation ...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781398606449

Publisher

Kogan Page

Published year

2022

Language

English

Edition

1

Original title

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

Format

Paperback

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