Positioning: The battle for your mind

Emotion by design

greg hoffman

Startup CXO

Matt Blumberg

Designed for digital

Jeanne W. Ross

Corporate Rebels

Joost Minnaar

Thinking In Bets

Annie Duke

Marketing rebellion

Mark Schaefer

The Social CEO

Damian Corbet

Strategy - an international perspevtice

Bob Adelman

Edge

Ben Lyttleton

Markeds Kommunikasjon

Lars E. Olsen

The Fix

Liam Vaughan

Foundations of Strategy

Robert M. Grant

The Monocle guide to good business

Monocle

Exploring strategy

Gerry Johnson

Brand Thinking and Other Noble Pursuits

Debbie Millman

Principles of marketing

Philip Kotler

Sharkonomics

Stefan engeseth

Marketing planning

Stephan sorger

Lead with a Story

Smith, Paul

The ultimate question 2.0

Fred Reichheld

Markedsføringsledelse

Philip Kotler

Managing for Stakeholders

R. Edward

Leadership Brands

Dave Ulrich og Norm Smallwood

The financial times guide to strategy

Richard Koch

The Mind and Heart of the Negotiator

Leigh L. Thompson

The Brand Gap

Marty Neumeier

Economics of Strategy

D. Besanko

Positioning

Al Ries

Positioning the battle for your mind

International Congress of Actuaries

The attention economy : understanding the new currency of business

Thomas H. Davenport

The 22 Immutable Laws of Branding

Al Ries

Defining moments

Joseph Badaracco

Competing for the Future

Gary Hamel

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

The Strategy concept and Process

Arnoldo C.

Super Thinking

Gabriel Weinberg

Entrepreneurship and Innovation

Tim Mazzarol

Fundamentals of strategy

Gerry Johnson

Unsafe Thinking: How to be Creative and Bold When You Need It Most

Jonah Sachs

The Messy Middle

Scott Belsky