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English

Marketing Channel Strategy

Paperback • 2014 • 1. edition

Marketing Channel Strategy

By Anne Coughlan, Erin Anderson, Robert Palmatier, Louis W. Stern, Adel I. El-Ansary

0 Ratings • 0.0 of 5

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About the book

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience-for you and your students. Here's how:Bring Concepts to Life with...Show more

Book details

ISBN

9781292060460

Publisher

Taylor & Francis Ltd

Published year

2014

Language

Edition

1

Original title

Marketing Channel Strategy

Format

Paperback

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