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Digital Marketing Strategy, Planning and Disruption

Paperback • 2025 • English • 3. edition

Digital Marketing Strategy, Planning and Disruption

By Annmarie Hanlon

14 Ratings • 4.9 of 5

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About the book

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key fe...Show more

Book details

ISBN

9781529680430

Publisher

SAGE Publications, Limited

Published year

2025

Language

English

Edition

3

Original title

Digital Marketing Strategy, Planning and Disruption

Format

Paperback

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Reviews · 0

14 Ratings • 4.9 of 5

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