Marketing Channels

Hardcover • 2012 • English

Marketing Channels: A management view

By Bert Rosenbloom

1 Ratings • 4.0 of 5

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About the book

Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental and technological changes that have taken place within the industry.

Economics, Finance, Business and Management

Business and Management

Book details

ISBN

9780538477604

Published year

2012

Language

English

Original title

Marketing Channels

Format

Hardcover

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1 Ratings • 4.0 of 5

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