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© 2026 Bookis AS

English

Marketing Communications

Hardcover • 2014 • 1. edition

Marketing Communications

By John Egan

0 Ratings • 0.0 of 5

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About the book

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.

Book details

ISBN

9781446259023

Publisher

SAGE Publications Ltd

Published year

2014

Language

Edition

1

Original title

Marketing Communications

Format

Hardcover

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Other versions

Marketing Communications

Marketing Communications

Paperback · 2014

Reviews · 0

0 Ratings • 0.0 of 5

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