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English

Marketing Communications

Paperback • 2014 • 1. edition

Marketing Communications

By John Egan

0 Ratings • 0.0 of 5

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About the book

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your ma...Show more

Book details

ISBN

9781446259030

Publisher

SAGE Publications Ltd

Published year

2014

Language

Edition

1

Original title

Marketing Communications

Format

Paperback

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Other versions

Marketing Communications

Marketing Communications

Hardcover · 2014

Reviews · 0

0 Ratings • 0.0 of 5

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