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Corporate Communications Theory and Practice

Paperback • 2004 • English

Corporate Communications Theory and Practice

By Joep Cornelissen

0 Ratings • 0.0 of 5

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About the book

Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic a...Show more

Business strategy
Business ethics and social responsibility
Public relations

Book details

ISBN

9780761944362

Publisher

SAGE

Published year

2004

Language

English

Original title

Corporate Communications Theory and Practice

Format

Paperback

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