The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Advertising
  1. Home
  3. Genres
  7. Advertising
Integrated Advertising, Promotion, and Marketing Communications

Paperback • 2021 • English • 9. edition

Integrated Advertising, Promotion, and Marketing Communications

By Kenneth Clow, Kenneth E. Clow, Donald Baack

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transm...Show more

Business ethics and social responsibility
Advertising

Book details

ISBN

9781292411217

Publisher

Pearson

Published year

2021

Language

English

Edition

9

Original title

Integrated Advertising, Promotion, and Marketing Communications

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing ISE

Marketing ISE

C. Shane Hunt

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

Integrated Advertising, Promotion, and Marketing Commumications

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Marketing Management

Marketing Management

Philip Kotler

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Consumer Bahavior: Buying, Having and Being

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Digital Marketing

Annmarie Hanlon

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion

Michael Belch

Integrated Advertising, Promotion, and Market…

Integrated Advertising, Promotion, and Market…

Kenneth E.Clow,

Integrated marketing communications

Integrated marketing communications

Chitty

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Business Communication Essentials, Global Edition

Business Communication Essentials, Global Edition

Courtland L. Bovee

Marketing Ethics & Society

Marketing Ethics & Society

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Social Media Marketing

Social Media Marketing

Michael R. Solomon

Marketing Channels

Marketing Channels

Bert Rosenbloom

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Interested Marketing Communications: A Primer

Interested Marketing Communications: A Primer

Philip Kitchen

Lesikar's Business Communication Connecting in a Digital World

Lesikar's Business Communication Connecting in a Digital World

Kathryn Rentz

Management communication

Management communication

Michael E.

Advertising and Promotion

Advertising and Promotion

George Belch

Marketing Managment 12e

Marketing Managment 12e

Philip Kotler

This Business of Music Marketing & Promotion

This Business of Music Marketing & Promotion

Tad Lathrop

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber