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Corporate Communication

Paperback • 2017 • 1. edition

Corporate Communication

By Joep P. Cornelissen

2 Ratings • 4.5 of 5

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About the book

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Sta...Show more

Communication studies

Book details

ISBN

9781473953703

Publisher

SAGE Publications Ltd

Published year

2017

Language

Edition

1

Original title

Corporate Communication

Format

Paperback

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Other versions

Corporate Communication

Corporate Communication

Hardcover · 2017

Corporate Communication

Corporate Communication

Hardcover · 2020

Reviews · 0

2 Ratings • 4.5 of 5

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