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Corporate Communication A Guide to Theory and Practice

Paperback • 2011 • English

Corporate Communication A Guide to Theory and Practice

By Joep Cornelissen

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About the book

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate brandi...Show more

Business studies: general
Business strategy

Book details

ISBN

9780857022431

Publisher

SAGE Publications

Published year

2011

Language

English

Original title

Corporate Communication A Guide to Theory and Practice

Format

Paperback

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