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Principles of Corporate Communication

Paperback • 1995 • English • 1. edition

Principles of Corporate Communication

By C. B. M. van Riel

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About the book

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use...Show more

Business studies: general
Business communication and presentation
Sales and marketing

Book details

ISBN

9780131509962

Publisher

Prentice Hall

Published year

1995

Language

English

Edition

1

Original title

Principles of Corporate Communication

Format

Paperback

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