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The fall of advertising and the rise of PR

Hardcover • 2002 • English • 1. edition

The fall of advertising and the rise of PR

By Al Ries, Laura Ries

0 Ratings • 0.0 of 5

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About the book

Today's major brands are born with publicity, not advertising. A closer look at the history of the modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull, and Zara have been built with virtually no advertising. Using in-depth case histories of successful advertising campaigns, this book provides valuable ideas for marketers-all while demonstrating; why advertising lacks credibility; the big-bang approach advocat...Show more

Sales and marketing

Book details

ISBN

9780060081980

Publisher

HarperBusiness

Published year

2002

Language

English

Edition

1

Original title

The fall of advertising and the rise of PR

Format

Hardcover

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