Paperback • 2012 • English

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Name: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
SKU: 9781591845331
Price: 89.0 NOK
Availability: InStock
Rating: 5 (1 reviews)
ISBN: 9781591845331

By Seth Godin

1 Ratings • 5.0 of 5

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About the book

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story?- -Will the people who need to hear this story believe it?- -Is it true?- All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen t...Show more

Book details

ISBN

9781591845331

Publisher

PORTFOLIO

Published year

2012

Language

English

Original title

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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