Al Ries
9 titles on Bookis
22 tidløse lover om markedsføring
Posisjonering
11 absolutte lover for merkenavnbygging på Internett
Posisjonering - kampen om ditt medvetande
The 22 Immutable Laws Of Marketing
22 Immutable Laws of Marketing: Violate them at your own risk
The fall of advertising and the rise of PR
Positioning
The 22 Immutable Laws of Branding
