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Positioning the battle for your mind

Paperback • 2001

Positioning the battle for your mind

By International Congress of Actuaries

5 Ratings • 4.8 of 5

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About the book

<p>The first book to deal with the problems of communicating to a skeptical, media-blitzed public, <i>Positioning</i> describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:</p><ul><li>Make and position an industry leader so that its name and message wheedles its wa...Show more

Book details

ISBN

9780071373586

Published year

2001

Language

Original title

Positioning the battle for your mind

Format

Paperback

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Reviews · 0

5 Ratings • 4.8 of 5

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