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© 2026 Bookis AS

English

Positioning the battle for your mind

Paperback • 2001

Positioning the battle for your mind

By International Congress of Actuaries

5 Ratings • 4.8 of 5

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About the book

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collectiv...Show more

Book details

ISBN

9780071373586

Published year

2001

Language

Original title

Positioning the battle for your mind

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

5 Ratings • 4.8 of 5

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