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English

The New Rules of Marketing and PR

Paperback • 2017 • 1. edition

The New Rules of Marketing and PR

By David Meerman Scott

4 Ratings • 5.0 of 5

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About the book

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.

Book details

ISBN

9781119362418

Publisher

John Wiley & Sons Inc

Published year

2017

Language

Edition

1

Original title

The New Rules of Marketing and PR

Format

Paperback

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Reviews · 0

4 Ratings • 5.0 of 5

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