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The Fall of PR & the Rise of Advertising

Paperback • 2009 • English

The Fall of PR & the Rise of Advertising

By Stefan Engeseth

0 Ratings • 0.0 of 5

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About the book

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR busin...Show more

Book details

ISBN

9789163307775

Publisher

Engeseth Publishing

Published year

2009

Language

English

Original title

The Fall of PR & the Rise of Advertising

Format

Paperback

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0 Ratings • 0.0 of 5

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