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Public Relations Strategies and Tactics

Paperback • 2012 • English

Public Relations Strategies and Tactics

By Dennis L. Wilcox, Glen T. Cameron

0 Ratings • 0.0 of 5

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About the book

Contents in Detail Preface In Memoriam - Edward L. Bernays Note to Students Pt. 1 Role 1 Ch. 1 What Is Public Relations? 2 Ch. 2 The Evolution of Public Relations 24 Ch. 3 Ethics and Professionalism 54 Ch. 4 The Individual in Public Relations 78 Ch. 5 Public Relations Departments and Firms 95 Pt. 2 Process 119 Ch. 6 Research 120 Ch. 7 Program Planning 140 Ch. 8 Communication 161 Ch. 9 Evaluation 192 Pt. 3 Strategy 207 Ch. 10 Public Opinion and Persuasion 208 Ch. 11 The Audience and How to Reach ...Show more

Entrepreneurship / Start-ups
Sales and marketing
Public relations

Book details

ISBN

9780205099160

Publisher

Allyn & Bacon

Published year

2012

Language

English

Original title

Public Relations Strategies and Tactics

Format

Paperback

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