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Reputation Management

Hardcover • 2011 • English

Reputation Management

By Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

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About the book

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through man...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Public relations

Book details

ISBN

9783642192654

Publisher

Springer Berlin Heidelberg

Published year

2011

Language

English

Original title

Reputation Management

Format

Hardcover

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