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Buzzmarketing Get People to Talk about Your Stuff

Hardcover • 2005 • English • 1. edition

Buzzmarketing Get People to Talk about Your Stuff

By Mark Hughes

1 Ratings • 5.0 of 5

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About the book

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six se...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Sales and marketing

Book details

ISBN

9781591840923

Publisher

Penguin

Published year

2005

Language

English

Edition

1

Original title

Buzzmarketing Get People to Talk about Your Stuff

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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