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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2004 • English • 1. edition
By George S. Day, David J. Reibstein
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About the book
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern Unive...Show more
Book details
ISBN
9780471689577
Publisher
John Wiley & Sons
Published year
2004
Language
English
Edition
1
Original title
Wharton on Dynamic Competitive Strategy
Format
Paperback
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