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Consumer Behavior: Buying, Having, and Being - 13. utgave

Paperback • 2020 • English

Consumer Behavior: Buying, Having, and Being - 13. utgave

By Micheal R. Solomon

1 Ratings • 5.0 of 5

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About the book

Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consume...Show more

Economics, Finance, Business and Management
Sales and marketing management
Sales and marketing

Book details

Published year

2020

Language

English

Original title

Consumer Behavior: Buying, Having, and Being - 13. utgave

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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