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Principles of Marketing Engineering and Analytics

Paperback • 2017 • English

Principles of Marketing Engineering and Analytics

By Gary L., Arvind Rangaswamy, Arnaud De

2 Ratings • 4.5 of 5

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About the book

The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics.

Economics, Finance, Business and Management
Computing and Information Technology

Book details

ISBN

9780985764821

Published year

2017

Language

English

Original title

Principles of Marketing Engineering and Analytics

Format

Paperback

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Reviews · 0

2 Ratings • 4.5 of 5

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