Introduction to modern marketing management

Paperback • 2011 • English • 1. edition

Introduction to modern marketing management

2 Ratings • 5.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

Introduction to Modern Marketing Management Principles presents a new framework for the fundamental principles in marketing management. The guiding principle is that marketing management entails holistic management of the factors that companies employ to help form customer preferences, and these factors are interrelated and interdependent. This perspective is a sharp departure from using marketing-mix as an organizing framework for marketing management - the fundamental principle in most contemp...Show more

Sales and marketing

Book details

ISBN

9788274775350

Publisher

Unipub forlag

Published year

2011

Language

English

Edition

1

Original title

Introduction to modern marketing management

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

2 Ratings • 5.0 of 5

You might also like

Marketing ISE

Marketing ISE

C. Shane Hunt

Marketing Management

Marketing Management

Philip Kotler

Marketing

Marketing

Paul Baines

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Strategic Marketing Management, 9th Edition

Strategic Marketing Management, 9th Edition

Alexander Chernev

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Marketing Strategy

Marketing Strategy

Robert Palmatier

International Marketing

International Marketing

Carl Arthur Solberg

Marketing Theory

Marketing Theory

Sales Force Management

Sales Force Management

USA) Johnston Mark W. (Rollins College

Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

Philip Kotler,

A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

Philip Kotler

Contemporary Brand Management

Johny K.

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Marketing Ethics & Society

Marketing Ethics & Society

Marketing Management, 3rd edn

Marketing Management, 3rd edn

Svend Hollensen

Sustainable Marketing

Sustainable Marketing

Diane Martin

Marketing an Introduction

Marketing an Introduction

Rosalind Masterson

Marketing Channels

Marketing Channels

Bert Rosenbloom

Global Marketing Management

Global Marketing Management

Masaaki Katobe

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Introduction to marketing management principles

Introduction to marketing management principles

Fred Selnes

Business Market Management Understanding, Creating, and Delivering Value

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Foundations of Marketing

Foundations of Marketing

David Jobber

Product Management

Product Management

Donald R. Lehmann

Global Marketing

Global Marketing

Svend Hollensen

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber