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English

Consumer Bahavior: Buying, Having and Being

Hardcover • 2020

Consumer Bahavior: Buying, Having and Being

By Michael R. Solomon

11 Ratings • 4.8 of 5

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About the book

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how h...Show more

Book details

ISBN

9781292318103

Published year

2020

Language

Original title

Consumer Bahavior: Buying, Having and Being

Format

Hardcover

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Reviews · 0

11 Ratings • 4.8 of 5

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