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Consumer Behavior

Paperback • 2016 • 1. edition

Consumer Behavior

By Austin) Hoyer Wayne (University of Texas, Deborah J. (University of Southern California) MacInnis, Rik (Tilburg University) Pieters

1 Ratings • 5.0 of 5

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About the book

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involvin...Show more

Sales and marketing

Book details

ISBN

9781305507272

Publisher

Cengage Learning, Inc

Published year

2016

Language

Edition

1

Original title

Consumer Behavior

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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