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Introduction to marketing management principles

Paperback • 2010 • English • 1. edition

Introduction to marketing management principles

1 Ratings • 5.0 of 5

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About the book

Introduction to marketing management principles provides a new framework for the fundamental principles in marketing management. The guiding principle is that marketing management entails holistic management of the factors companies employ to help form the customer preferences and that these factors are interrelated and interdependent. This perspective constitutes a sharp departure from marketing-mix as an organizing framework for marketing management - the fundamental principle in most contempo...Show more

Sales and marketing

Book details

ISBN

9788274774896

Publisher

Unipub forlag

Published year

2010

Language

English

Edition

1

Original title

Introduction to marketing management principles

Format

Paperback

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1 Ratings • 5.0 of 5

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