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Building a Better Business The Key to Future Marketing, Management and Motivation

Paperback • 2005 • English

Building a Better Business The Key to Future Marketing, Management and Motivation

By Patrick Dixon

0 Ratings • 0.0 of 5

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About the book

Starting from the premise that people's attitudes to business have changed—both the role businesses should play in the world and how individuals can achieve a better work-life balance—this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leader...Show more

Business studies: general
Management and management techniques
Management: leadership and motivation

Book details

ISBN

9781861977533

Publisher

Profile Books Limited

Published year

2005

Language

English

Original title

Building a Better Business The Key to Future Marketing, Management and Motivation

Format

Paperback

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