Consumer Behaviour

Paperback • 1999 • English

Consumer Behaviour: A European Perspective

By Michael Solomon, Gary Bamossy, Soren Askegaard

0 Ratings • 0.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also inc...Show more

Business studies: general

Business strategy

Business ethics and social responsibility

Book details

ISBN

9780137519835

Publisher

Pearson

Published year

1999

Language

English

Original title

Consumer Behaviour

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Consumer Behavior Buying, Having, and Being

Consumer Behavior Buying, Having, and Being

Michael Solomon

Marketing Management

Marketing Management

Philip Kotler

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Consumer Bahavior: Buying, Having and Being

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Consumer Behavior: Buying, Having, and Being - 13. utgave

Consumer Behavior: Buying, Having, and Being - 13. utgave

Micheal R. Solomon

Principles of marketing

Principles of marketing

Philip Kotler

Solomon: Consumer Behaviour_p7

Solomon: Consumer Behaviour_p7

Michael R. Solomon

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Business Ethics

Business Ethics

University of Bath) Crane Andrew (Professor of Business and Society

Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

Leon G. Schiffman

Consumer Behavior: Buying, Having, and Being, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition

Michael G. Solomon

Consumer behaviour - european perspective

Consumer behaviour - european perspective

Margaret K., Søren Askegaard, Gary J., Michael R.

Consumer Behaviour in Tourism

Consumer Behaviour in Tourism

UK) Horner Susan (University of Plymouth

Consumer Behaviour: A European Outlook

Consumer Behaviour: A European Outlook

Consumer Behavior 6th edition

Consumer Behavior 6th edition

Wayne Andersen

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Consumer Behaviour

Consumer Behaviour

Leon G.

Consumer Behaviour - A European Outlook

Consumer Behaviour - A European Outlook

Leon P. Bignold

Consumer Behavior Science and Practice

Consumer Behavior Science and Practice

Frank R. Kardes

Strategic Market Management: Global Perspectives, First Edition

Strategic Market Management: Global Perspectives, First Edition

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Understanding Consumer Behavior

Understanding Consumer Behavior

J. Paul Peter

Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

Michael R. Solomon