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Digital Marketing Fundamentals

Paperback • 2018 • 1. edition

Digital Marketing Fundamentals

By Marjolein Visser, Berend Sikkenga, Mike Berry

7 Ratings • 5.0 of 5

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About the book

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.In this book, all relevant aspects of digital marketing are addressed: strate...Show more

E-commerce: business aspects
Online marketing / Social media marketing

Book details

ISBN

9789001887124

Publisher

Wolters-Noordhoff B.V.

Published year

2018

Language

Edition

1

Original title

Digital Marketing Fundamentals

Format

Paperback

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Reviews · 0

7 Ratings • 5.0 of 5

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