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The management game of communication

Hardcover • 2016 • English

The management game of communication

By Ton baetens, peggy simcic

0 Ratings • 0.0 of 5

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About the book

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and busin...Show more

Book details

ISBN

9781786357168

Published year

2016

Language

English

Original title

The management game of communication

Format

Hardcover

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0 Ratings • 0.0 of 5

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