Advertising and promotion: an integrated marketing communications perspective

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Marketing

Paul Baines

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Marketing Communications

Patrick De

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Foundations of Marketing

John Fahy and David Jobber

Digital Marketing

Alan Charlesworth

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Loose Leaf for Advertising and Promotion

Michael Belch

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow

Principles of Marketing

Dr. Philip T. Kotler

Marketing management

Kotler Keller

Integrated marketing communications

Chitty

Principles of Marketing, Global Edition

Philip Kotler

Advertising and Promotion (Global Ed)

George E. Belch

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Global marketing

Svend Hollensen

Marketing Communications A European Perspective

Patrick de Pelsmacker

The new rules of marketing & PR

David Meerman

Emarketing exellence

Dave chaffey

E-Marketing

Judy Strauss

Contemporary direct and interactive marketing

Lisa Spiller

Interested Marketing Communications: A Primer

Philip Kitchen

Essentials of marketing communications 2

Chris Fill

Markedsføringsledelse

Philip Kotler

Advertising and Promotion

George Belch

Strategic advertising management

Larry Percy

This Business of Music Marketing & Promotion

Tad Lathrop

Retail Marketing

Peter McGoldrick

Direct and Interactive Marketing

Adrian Sargeant