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Pricing Strategies

Hardcover • 2012

Pricing Strategies

By Robert M. Schinder

13 Ratings • 4.8 of 5

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About the book

<p>This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions. He demonstrates how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer, showing that an understanding of consumer behavior is cent...Show more

Book details

ISBN

9781412964746

Published year

2012

Language

Original title

Pricing Strategies

Format

Hardcover

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Reviews · 0

13 Ratings • 4.8 of 5

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