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About the book
<p>This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions. He demonstrates how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer, showing that an understanding of consumer behavior is cent...Show more
Book details
ISBN
9781412964746
Published year
2012
Language
Original title
Pricing Strategies
Format
Hardcover
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13 Ratings • 4.8 of 5