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Economics of Strategy

Paperback • 2010 • English • 5. edition

Economics of Strategy

By David Besanko, David Dranove, Mark Shanley

0 Ratings • 0.0 of 5

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About the book

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and in...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780470484838

Publisher

Wiley

Published year

2010

Language

English

Edition

5

Original title

Economics of Strategy

Format

Paperback

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