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Paperback • 2004 • English • 1. edition
By Ian Yeoman, Una McMahon-Beattie
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About the book
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the ...Show more
Book details
ISBN
9781844800629
Publisher
Thomson Learning
Published year
2004
Language
English
Edition
1
Original title
Revenue Management and Pricing Case Studies and Applications
Format
Paperback
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