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Revenue Management and Pricing Case Studies and Applications

Paperback • 2004 • English • 1. edition

Revenue Management and Pricing Case Studies and Applications

By Ian Yeoman, Una McMahon-Beattie

0 Ratings • 0.0 of 5

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About the book

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the ...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781844800629

Publisher

Thomson Learning

Published year

2004

Language

English

Edition

1

Original title

Revenue Management and Pricing Case Studies and Applications

Format

Paperback

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