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The Pricing Journey

Hardcover • 2015 • 1. edition

The Pricing Journey

By Stephan M. Liozu

0 Ratings • 0.0 of 5

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About the book

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.

Business and Management

Book details

ISBN

9780804788748

Publisher

Stanford University Press

Published year

2015

Language

Edition

1

Original title

The Pricing Journey

Format

Hardcover

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