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English

Norway

Region is based on IP address

Strategy and Tactics of Pricing

Hardcover • 2023 • Norwegian Bokmål

Strategy and Tactics of Pricing

By Thomas T. Nagle, Georg Müller, Evert Gruyaert

9 Ratings • 4.9 of 5

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About the book

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that...Show more

Book details

ISBN

9781032540726

Published year

2023

Language

Norwegian Bokmål

Original title

Strategy and Tactics of Pricing

Format

Hardcover

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Reviews · 0

9 Ratings • 4.9 of 5

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