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The Oxford Handbook of Pricing Management

Paperback • 2014 • 1. edition

The Oxford Handbook of Pricing Management

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About the book

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It expla...Show more

Business studies: general
Business strategy
Business innovation

Book details

ISBN

9780198714811

Publisher

Oxford University Press

Published year

2014

Language

Edition

1

Original title

The Oxford Handbook of Pricing Management

Format

Paperback

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