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Contextual Pricing

Hardcover • 2011 • English • 1. edition

Contextual Pricing: The Death of List Price and the New Market Reality

By Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen

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About the book

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understan...Show more

Book details

ISBN

9780071772464

Publisher

McGraw Hill Professional

Published year

2011

Language

English

Edition

1

Original title

Contextual Pricing

Format

Hardcover

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