Strategic advertising management

Strategic Management 6e

Frank Rothaermel

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Marketing

Paul Baines

Strategic planning for public relations

Ronald Smith

Strategic Management Ninth edition

Richard Lynch

Cost Management: A Strategic Emphasis 9ed

Juras Paul

Strategic Management

Frank T.

Selling and sales management

David Jobber

Strategic Marketing Management, 9th Edition

Alexander Chernev

Marketing management

Kotler Keller

The Psychology of Advertising

Bob M.

Integrated marketing communications

Chitty

strategic managent

Torben Juul Andersen

E-Marketing

Judy Strauss

Principles of marketing

Philip Kotler

Marketing planning

Stephan sorger

Contemporary direct and interactive marketing

Lisa Spiller

Marketing Channels

Bert Rosenbloom

Marketing Research

Naresh K. Malhotra

Marketing Management 13th edition

Philip Kotler

Strategic Brand Management

Kevin J. Delaney

Managerial Economics & Organizational Architecture

Brickley, James A.

Advertising and Promotion

George Belch

Marketing Managment 12e

Philip Kotler

Strategic advertising management

Larry Percy

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Strategic alliances

Peter Lorange

Managerial Economics

James L. Pappas

Fundamentals of strategy

Gerry Johnson

Digital Marketing

Alan Charlesworth