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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2015 • 1. edition
By Aaron C. T. Smith, Bob Stewart
2 Ratings • 5.0 of 5
About the book
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to em...Show more
Book details
ISBN
9781138022966
Publisher
Taylor & Francis Ltd
Published year
2015
Language
Edition
1
Original title
Introduction to Sport Marketing
Format
Paperback
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2 Ratings • 5.0 of 5
