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Paperback • 2021 • English • 23. edition
By Arthur A. Thompson, Margaret Ann Peteraf, John E. Gamble, Alonzo J. Strickland
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About the book
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrat...Show more
Book details
ISBN
9781265028244
Publisher
McGraw-Hill Education
Published year
2021
Language
English
Edition
23
Original title
Crafting and Executing Strategy The Quest for Competitive Advantage
Format
Paperback
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