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Crafting and Executing Strategy The Quest for Competitive Advantage

Paperback • 2021 • English • 23. edition

Crafting and Executing Strategy The Quest for Competitive Advantage: Concepts and Cases

By Arthur A. Thompson, Margaret Ann Peteraf, John E. Gamble, Alonzo J. Strickland

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About the book

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrat...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9781265028244

Publisher

McGraw-Hill Education

Published year

2021

Language

English

Edition

23

Original title

Crafting and Executing Strategy The Quest for Competitive Advantage

Format

Paperback

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